Even UK Is Against Google

Following the European Union and the USA, the UK also brought a case against Google. The California-based company is accused by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, of restricting competition in the digital advertising market by abusing its dominant position. According to the CMA, Google is using anti-competitive practices that could harm both publishers and advertisers.

“We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” said Juliette Enser, CMA’s Interim Executive Director of Enforcement. “Many businesses are able to keep their digital content free or cheaper by using online advertising to generate revenue. Adverts on these websites and apps reach millions of people across the UK – assisting the buying and selling of goods and services. That’s why it’s so important that publishers and advertisers – who enable this free content – can benefit from effective competition and get a fair deal when buying or selling digital advertising space.”

The US Department of Justice and the European Commission are also investigating Google’s ad tech activities.