Meta Launches Threads, Challeng-ing Twitter

Mark Zuckerberg, CEO of Meta, announced the launch of Threads, an app built by the Instagram team that aims to compete with Twitter.

Zuckerberg’s goal is to make Threads do with text messages and public discussions what billions of users around the world are doing with photos and videos in Instagram. In other words, what they usually do when using Twitter. And it will be very easy to get started, as the application is directly connected to Instagram.

“Whether you’re a creator or a casual poster, Threads offers a new, separate space for real-time updates and public conversations. We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet,” Meta said in a statement.

On the first night after launch, this new social network already got 10 million users, with which Meta, already the owner of Whatsapp and Facebook, as well as Instagram, intends to complete its social offer, as well as challenge Elon Musk.

Will it succeed? Of course, Zuckerberg has a lot of arrows in his bow, primarily the ability for users to connect directly from Instagram, while maintaining their own “package” of followers, and then the ability – not yet implemented – to connect to other social networks and digital spaces. Then a lot will depend on the effectiveness of the algorithm, or rather on how much users will appreciate it. But the moment chosen to launch seems extremely appropriate, given that under Musk’s controversial leadership, Twitter is causing discontent among users, and many are abandoning it.

At the moment, Threads is only launched in the UK and the US; as far as the EU is concerned, the group has yet to resolve some legislative issues.