OpenAI Challenges Google with New Search Engine

The idea is to challenge Google’s twenty-year monopoly in search engines with a new project based on ChatGPT, which consequently utilizes artificial intelligence in online search.

According to rumors emanating from the tech world, the launch date could be as close as May 9, 2024: the company led by Sam Altman could be close to doing what the CEO himself has stated for some time, namely “combining Large Language Models (LLMs) and search.” Altman explained that “the perfect union between the LLM and research has not yet been achieved. I’d like to take that challenge; it would be interesting.” In the background is Microsoft, which has heavily funded ChatGPT and has already begun integrating artificial intelligence into its Bing search engine.

Google currently has a 90% market share and is also working on integrating artificial intelligence to optimize search. If the rumors prove to be true, OpenAI will challenge Google just days before the most important moment of the year for the Mountain View company, namely the annual I/O developer conference set for May 14, where a debate about generative artificial intelligence will take center stage.

For analysts, OpenAI may be a “revolutionary” innovation, but not an absolute one. Jeff Bezos, the owner of Amazon, has actually already released Perplexity, a search engine based on artificial intelligence, through a small startup. So, there is a growing expectation to see what can be accomplished with the funding and “firepower” of OpenAI and Microsoft. One thing is for sure: the search engines of the future will not be like the ones we know today.