Real Clothes and Models Created by Artificial Intelligence

Artificial Intelligence (AI) is advancing at a breakneck pace around the world, from the USA to China to Europe. Of course, there is no shortage of alarming predictions about which categories of workers will be the first to be “thrown out of business.”

Actors and screenwriters have already gone on strike several times in Hollywood, concerned about the unchecked proliferation of artificial intelligence in movie and video game production.

But the first real “victims” of AI were photo models, who are now being replaced by “computer-generated girls.”

One of the largest fashion chains in the world, Mango, for its new ad campaign aimed at teenagers, used the most advanced artificial intelligence systems to make the girls drawn by microprocessors look like the real thing. First of all, real clothes from the new collection were photographed to “train” the AI model. As Mango wrote in a press release, “the biggest challenge was creating images of the same high quality as a traditional fashion photo shoot.”

The final result is nothing short of astounding: the AI-created Mango model is indistinguishable from a real girl. Only in the caption does it become clear that this is an image created by artificial intelligence.

But Mango’s creative directors were not the real “pioneers” of the decisive turning point. Luxury brand Etro already launched an ad campaign earlier this year that utilized this technology, specifically to create sci-fi and surreal backdrops (photo below).

The European Union recently passed an AI law that imposes an obligation of “transparency” on AI-generated content, but does not protect the categories of workers most at risk. According to many experts, “politics will almost never be able to keep up with the evolution in AI and will always be left behind.”