Twitter Changes Logo: No More Birds

Elon Musk, the multibillionaire and owner of Tesla, announced on Sunday that he wants to change the historic Twitter logo. “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

In a post on the social media site posted at 12:06 pm ET in America (4 am in Europe), the media platform owner added, “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk posted an image of a flashing “X” and later answered “yes” in an audio chat on the Twitter Spaces platform when asked if the Twitter logo would change, adding that “it should have been done a long time ago.”

Since Musk bought Twitter for $44 billion in October, the company has changed its brand name to X Corp, due to the billionaire’s desire to create a “super app” similar to China’s WeChat. Twitter has repeatedly stated that the blue bird logo represents “our most recognizable social media asset.” On July 17, Musk raised the alarm on Twitter, reporting that “advertising revenue” had nearly halved. “Cashflow is negative, and before we can afford anything else, we need to make it positive,” Musk tweeted.